Cleaning CPGs
A brand with ideas for new products wanted to see how consumers would respond to these products in-market. In order to gauge interest, step 1 included me mocking up each product using existing brand guidelines. A few of these mocks are featured here.
A cleaning company wanted to see how their product stacked against a well-known competitor without naming the competing product.
Food & Beverage CPG
A water filter company wanted to explore possible new product entries within the space.