Food and Beverage CPGs

The Mamba team wanted to see which situation provides the best ‘way in’ to selling product to consumers. Using a strategic matrix, we tested each of Mamba’s ideas on social media to gauge interest. Included is a small selection of these test videos, with 75 totally unique videos presenting the breadth of insights. Existing client typography and branding guide used with completely net-new created graphics and animations.

A series of ads for white-labeled mock product used within a marketing explainer video.

Cleaning CPGs

Test ads made for the purpose of learning which RTB or primary benefit consumers buy into most.

Skincare & Beauty CPG

Creative to assess which branding direction loyalists identify with more.

Healthcare CPG

An example of MultiBiotic market research ads made to assess consumer buy-in and how to position and support this product in market,